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| sex in advertising ： ウィキペディア英語版 |
sex in advertising
Sex in advertising or "sex sells" is the use of sex appeal in advertising to help sell a particular product or service. Sexually appealing imagery may or may not pertain to the product or service in question. Examples of sexually appealing imagery include nudity, pin-up girls, and muscular men.
The use of sex in advertising can be highly overt or extremely subtle. It ranges from relatively explicit displays of sexual acts and seductive behavior aimed at the viewer, to the use of basic cosmetics to enhance attractive features.
==History==
(詳細はsaloons, tonics, and tobacco. In several notable cases, sex in advertising has been claimed as the reason for increased consumer interest and sales. The earliest known use of sex in advertising is by the Pearl Tobacco brand in 1871, which featured a naked maiden on the package cover. In 1885, W. Duke & Sons inserted trading cards into cigarette packs that featured sexually provocative starlets. Duke grew to become the leading American cigarette brand by 1890.〔Porter, 1971〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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